Cookie policy

Last updated: January 14, 2026

This Cookie Policy explains how The Perfect Underwear (“we”, “us”, “our”) uses cookies and similar tracking technologies when you visit or interact with our website (the “Site”).

It also explains what cookies are, why we use them, and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites function properly, remember your preferences, and collect information about how visitors use the site.

Cookies can be:

First-party cookies, set by our website
Third-party cookies, set by external services we use

2. How We Use Cookies

We use cookies for the following purposes:

a. Strictly Necessary Cookies

These cookies are essential for the Site to function correctly. They enable core features such as:

Shopping cart functionality
Secure checkout
Account login
Fraud prevention and security

These cookies cannot be disabled, as the Site would not work properly without them.

b. Functional Cookies

Functional cookies allow the Site to remember choices you make, such as:

Language or region
Currency preferences
Saved settings

These cookies improve your experience but are not strictly required.

c. Analytical / Performance Cookies

These cookies help us understand how visitors use the Site, for example:

Pages visited
Time spent on the Site
Errors or performance issues

This information is used to improve the Site’s performance and user experience. All data collected is aggregated and anonymized where possible.

d. Marketing / Advertising Cookies

Marketing cookies are used to:

Show relevant advertisements on our Site and third-party platforms
Measure the effectiveness of marketing campaigns
Limit how often you see certain ads

These cookies may track your activity across websites.

3. Third-Party Cookies

We may use trusted third-party services (such as analytics and advertising providers) that set cookies on our behalf. These third parties may collect information about your online activities over time and across different websites.

We do not control these cookies, and their use is governed by the privacy and cookie policies of the respective third parties.

4. Your Cookie Choices

Cookie Consent

Where required by law (including GDPR and similar regulations), we will ask for your consent before placing non-essential cookies on your device. You can change or withdraw your consent at any time via the cookie banner or your browser settings.

Browser Settings

Most web browsers allow you to:

View which cookies are stored
Delete cookies
Block cookies entirely or from specific sites

Please note that disabling cookies may affect the functionality of the Site.

5. Data Collected via Cookies

Cookies do not directly collect personally identifiable information such as your name, address, or payment details. They may collect technical and usage data such as:

IP address
Device and browser information
Pages visited and interactions

Any personal data processed through cookies is handled in accordance with our Privacy Policy.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements, technology, or our business practices. When we do, the “Last updated” date at the top of this page will be revised.